Every successful campaign is supported by effective marketing strategies. Before the popularity of the Internet, businesses and salespeople promoted through print media, paid for TV and radio advertising, and participated in trade fairs. Marketing...
Today, customer experience defines a brand. Quality, variety, and discounts are important. Yet, they are minor when it comes to customers’ feelings. According to MarTechToday, by 2020 customer experience will be the biggest factor in brand...
Kimberly Grimms
