Digital marketing has transformed the advertising industry tremendously. In fact, it has become pivotal to developing advertising strategies. But, there are two forms of digital advertising: search ads and display advertising. The former was the...
Tag - Content Marketing
Andrew Martin
In this article, we’ll emphasize the importance of email subject lines and preheader text in determining the success of your email marketing campaigns. We’ll dive into the research findings on how these elements influence email open...
Kevin George
In this article, you’ll get a comprehensive guide to 100 powerful inbound marketing tools that can skyrocket your business growth. We’ll explore a variety of tools to automate, optimize, and enhance every facet of your inbound marketing...
Abe Dearmer
Content marketing has shown incredible results for businesses. For example, content marketing results in a 62 percent lower cost than standard marketing by three times as much. The first thing you have to do is to develop a marketing plan for...
Jackson Keil
Imagine this. You’ve finally launched your long-anticipated product to the world. You’ve hired the best hands and have vetted the product as a standard and quality one in its niche. You have amazing content and all looked fine except the...
Akinduyo Eniola
Search engine optimization (SEO) is what separates top-performing bloggers from the crowd of less successful authors, but it’s not as difficult as it may seem at first. You don’t need to be an optimization expert to learn and apply a few practical...
Every successful campaign is supported by effective marketing strategies. Before the popularity of the Internet, businesses and salespeople promoted through print media, paid for TV and radio advertising, and participated in trade fairs. Marketing...
Video marketing is on the rise. Reportedly: 87% of marketers use video content for promotional purposes 54% of consumers want to see more video content from brands that they follow Marketers get 66% more leads per year from sharing marketing videos...
If you’re finding that your website visitors aren’t converting to paying customers, it may be because of your copywriting. It’s important to have a high-quality copy in every single marketing material in a campaign, or all of your traffic and...
Even though it’s a small section of your email, it is arguably the most crucial part. Yes, I’m talking about the subject of an email. It’s the first thing a reader sees, and they judge the email by it. It is a vital element of...
Chanchal Soni
The Internet is changing in many ways. One of the main trends today is that Internet users want informative and genuine stories, rather than generic, copy-pasted content. Because of that, every business owner needs to invest their time and energy to...
Sales CRM can really help in writing branded content as you are able to store all the personal information of your customers. However, it can also help you reduce costs or save money for your organization. Here are eight ways how you can do this. 1...
Business is always focused on customers aka those, who use it and pay for it. And every person can tell you that a company will not survive without their customer base, be it IT technology developer or movie production, bakery or a coffee shop chain...
What You Need to Know About Inbound This Year 10 years ago blogging was a highly effective inbound marketing and sales strategy. Today, a brand needs more; a brand needs sparkling video, informative and interesting articles, quirky social media...
As a startup, we are always keen to learn from others and seek the advice from successful CEOs and entrepreneurs. It would be hard to find a better example than Yam Regev, a CMO of Webydo and a co-founder of Zest, a marketing content sharing...
