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How to Measure Sales Productivity with KPIs

Track the right mix of leading and lagging KPIs—activity, conversion, efficiency, and revenue—and use dashboards and automation to improve forecasting and productivity.

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In the chilling 1978 movie Halloween, Sheriff Leigh Brackett remarks to the teenage babysitter Laurie Strode, “It’s Halloween, everyone’s entitled to one good scare”. Cue the knife-wielding madman. Unlike that classic chiller, the one thing that...

How free is your free CRM? Sure, you’ve got free-will, but using it to choose free CRM software may not be the best business decision you’ll ever make. “Why?” I hear you say, “What’s wrong with free CRM software?” If you value your business, if you...