Track the right mix of leading and lagging KPIs—activity, conversion, efficiency, and revenue—and use dashboards and automation to improve forecasting and productivity.
In the chilling 1978 movie Halloween, Sheriff Leigh Brackett remarks to the teenage babysitter Laurie Strode, “It’s Halloween, everyone’s entitled to one good scare”. Cue the knife-wielding madman. Unlike that classic chiller, the one thing that...








