Have you ever wondered why your emails never reach your recipient’s inbox? You hit send and wait, but they end up in spam or never get delivered. It’s frustrating, but it’s not just bad luck...
David Ogilvy, the father of advertising, once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” It’s been awhile since he...