Lead generation used to be a grind: scrape lists, blast sequences, hope something sticks. Buyers changed. Noise multiplied. The old playbook creaks under its own weight. AI doesn’t “replace” lead gen so much...
Thinking about redesigning a website or migrating to new CMS?? Do you know that redesigning can be critical? Yes, only when done, wrongly!! It can affect your website’s organic traffic. Obtaining organic traffic is a tough job, though. From...
Begin with the end in mind. It’s a well-known mantra for many business owners, and an effective mindset when setting visions and helping identify the necessary steps to achieve them. It’s a philosophy that provides clarity, efficiency, and purpose...
It is no longer new that a vast proportion of internet users is fast migrating from the use of desktops to smartphones or mobile devices. This means that the demand for real-time information to be accessible and available from anywhere is on the...
If you are selling a product or service online, a sales funnel has become quite necessary in formulating an online sales strategy. Also known as a conversion path, a sales funnel guides the customer to a point of simply being curious about buying...
Talking about the B2B email marketing, one medium that has proved constantly to be of greatest use is Email marketing. More and more businesses are turning towards enhancing their budget of Email marketing because the research has shown it to super...
If you’re finding that your website visitors aren’t converting to paying customers, it may be because of your copywriting. It’s important to have a high-quality copy in every single marketing material in a campaign, or all of your traffic and...
Startups – they can either be exciting, scary or both at the same time. The prospect of getting into business to address a pain point someone or another has experienced can be daunting, and thinking about how to keep your startup sustainable...
Even though it’s a small section of your email, it is arguably the most crucial part. Yes, I’m talking about the subject of an email. It’s the first thing a reader sees, and they judge the email by it. It is a vital element of...
As a sales leader or manager, you’re aware of how the landscape has shifted in terms of how we grow accounts and boost sales opportunities. In today’s environment, buyers are less patient than they were, so it’s important for sellers to impress them...
Andrew Martin
Emily Johns
Ash Salleh
Kurt Walker
Meggie Nahatakyan
Chanchal Soni
