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Which CRM and marketing automation fields to sync, how to set directionality and timing, and best practices to prevent duplicates and stale data.
After reading this article, you will learn about the main challenges faced when using a new CRM and how to overcome them. We cover concerns such as resistance to change, data importing, integrations, special requirements, management decisions, and...
In this article, I will guide you through five effective strategies to build a minimum viable audience for your small business. Understanding the concept of a minimum viable audience and its importance is crucial for the success of your lean startup...
This article provides five easy steps to achieve a clean and well-organized sales pipeline. It emphasizes the importance of a clean pipeline for sales success and offers practical tips on stage management, keeping things moving, effective...
This article explores the importance of collaboration between sales and marketing departments in businesses. It highlights the pitfalls that can hinder effective alignment between the two teams and provides insights into how to overcome these...
Prospecting is a critical aspect of sales that many businesses neglect and, as a result, miss out on numerous potential clients. Prospecting should be a continuous process that businesses prioritize to ensure that they remain relevant and...
In today’s digital world, social media has become one of the most powerful tools for businesses to connect with their prospects and clients. Social selling is the art of using social media to build and strengthen relationships with potential...
In today’s highly competitive business environment, companies must continuously differentiate themselves from their rivals to grow and succeed. One of the most effective ways to achieve this is through value selling. Value selling allows you...
In the world of sales, there are many different approaches one can take to achieve success. However, one method that has consistently shown its effectiveness is consultative selling. If you’re not familiar with this approach, don’t worry...
Believe it or not, your customers no longer want to be sold the features of your product. Your customers have a problem they must solve, and they want to know how your product is the solution. This is the basis of solution selling, an effective...
Chase Horn
Abe Dearmer
Bill Acholla
Andrew Martin
