Why Open APIs Matter: Building a Flexible CRM Stack

Open APIs enhance CRM systems by automating workflows, enabling real-time data access, and facilitating seamless integrations across business functions.

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When attempting to choose the right CRM for your business, you first need to recognise the concerns you’re trying to solve. Peter Drucker – regarded as being ‘The founder of modern management’ – once said, “Whenever you see a successful business...