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How to Measure Sales Productivity with KPIs

Track the right mix of leading and lagging KPIs—activity, conversion, efficiency, and revenue—and use dashboards and automation to improve forecasting and productivity.

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In this article, we’ll debunk some of the most common myths surrounding Customer Relationship Management (CRM) systems and their use in the sales process. We’ll address misconceptions about CRMs being too complicated, expensive, or only...