Have you ever wondered why your emails never reach your recipient’s inbox? You hit send and wait, but they end up in spam or never get delivered. 

It’s frustrating, but it’s not just bad luck. Your email sender’s reputation is being judged. 

Email providers decide if your message is trustworthy before delivering it. But what affects your sender’s reputation, and how can you make sure your emails land where they should? This article will explain it all. 

1. What is an email sender’s reputation?
2. Why is sending reputation important?
3. Which factors affect sender’s reputation?
4. How to check the email sender’s reputation?
5. How to improve email sender reputation

What is an Email Sender Reputation?

An email sender’s reputation is a score that email providers use to decide whether to deliver your messages. A high score means your emails reach inboxes, while a low one sends them to spam or blocks them completely. Every email you send affects this score and shapes how email providers perceive you over time. 

This reputation is built on how recipients interact with your emails. If they open, read, and reply, your score improves. But it drops if they ignore, delete, or mark them as spam. A poor reputation then makes it harder to connect with your intended audience, no matter how valuable your message is. 

Many tools can help improve your email sender’s reputation. The Snov.io Email Warmup tool works behind the scenes to make your emails look more natural to email providers. It gradually increases sending activity, helping you stay out of the spam filters. 

It would be much easier for a tool to handle your email reputation, wouldn’t it?

Why is Sending Reputation Important?

No one likes to be ignored. If you work hard on something but never get noticed, it will definitely feel frustrating. The same goes for your email sender reputation. 

You send an email expecting a response, but if your reputation is poor, it gets flagged as spam. The recipient won’t even know you reached out. It might not seem like a big deal now, but do you know:

• In April 2024, the United States had the highest email traffic, with 9.7 billion emails sent daily. 
• Over 92% of internet users in the U.S. rely on email to stay connected. 
• 7.8 billion spam emails are sent in the U.S. every single day. 
• 77% of business buyers prefer email when being contacted. 

Seeing these statistics hints at the importance of email sender reputation. You have a massive potential audience that could shape the future of your business. But if your emails keep landing in spam, all your efforts go to waste. Your messages become another part of the ignored spam piles. This is why improving your score matters. 

Higher email sender’s reputation means more emails read, more customers for your business, stronger customer loyalty and retention, and success. 

Which Factors Affect the Sender’s Reputation?

Even if your emails reach your recipient’s inbox, you still have to be careful about your sender reputation. Many factors can increase or decrease your reputation score. Some of them are:

User Engagement Metrics 

User engagement metrics show how people react to your emails. Do they open them? Click on the links? Reply? All these actions tell email providers that your emails are useful, and this automatically improves your email sender’s reputation. 

Your reputation will drop if people ignore or delete your emails without reading them. Getting marked as spam will be even worse. This is why you should focus on improving your content, using clear subject lines, sending relevant content, and avoiding sending too many emails at a time. 

Bounce Rates and Spam Complaints 

Bounce rates show how many emails fail to reach inboxes. A hard bounce means that the address is invalid, while a soft bounce happens due to temporary issues. If too many emails bounce, email providers will see you as unreliable.  

On average, about 2.76% of emails fail to get delivered across all industries. You should try keeping your bounce rates between 0% and 2%. 

Spam complaints also impact the email sender’s reputation. If too many recipients mark your email as spam, email providers might block future messages. To avoid such an action, keep your list updated and send emails only to those who expect them. 

Email Authentication 

Email authentication verifies whether an email was truly sent from the claimed sender. It uses protocols like SPF, DKIM, and DMARC to confirm your identity. 

Without proper authentication, your emails might be flagged as suspicious. Email providers stress about security, so an unauthorized email will most likely raise red flags, damaging your sender’s reputation. 

Sending Frequency

The number of emails you send also impacts your sender reputation. If you send too many emails in a short time, email providers might consider it spam activity. 

On the other hand, sending too few can lower engagement and make your emails seem less trustworthy. The solution is to create a steady and predictable sending pattern to maintain your sender reputation.

How to Check the Email Sender’s Reputation?

Checking your email sender’s reputation will let you know how much you need to work on improving it. Here are the platforms that can help you check your reputation:

Snov.io Email Warmup

You can check your sender reputation through the Snov.io Email Warmup tool. It’s pretty simple. Go to the Email Warmup dashboard. There, you will find details on your email deliverability, spam placements, and even reply rates. 

Snov.io can also help track how often emails are opened or marked as important. If the results don’t look good, you can adjust your warm-up strategy by increasing interactions or extending the warm-up period.

NeverBounce

Another platform to check your sender reputation is NeverBounce. You should start by uploading your email list to the platform. The system will scan each email and categorize it as valid or invalid based on its likelihood of bouncing. Once the analysis is complete, you can check the results and remove any bad email addresses to protect your reputation. 

ZeroBounce

ZeroBounce is another good option for checking your sender’s reputation. It verifies your email list and provides a Sender Score, which can help you understand how email providers perceive your domain. It also has a blacklist monitoring feature. So you can see if your domain is flagged and take action to fix it. 

Teamgate

After connecting your email account with CRM, Teamgate allows you to monitor open rates, click-throughs, and bounce rates from your campaigns. If your emails aren’t landing as expected, you can analyze the performance data to identify and clean up underperforming or inactive contacts. By keeping your outreach targeted and your list healthy, Teamgate helps reduce bounce rates and improve deliverability, all of which contribute to a better sender reputation.

How to Improve Email Sender’s Reputation

If you are worried that your email sender’s reputation is low and want to improve it, there are several ways to do so. Here is how you can improve your reputation:

• Grow your List Organically

One of the best ways to improve your email sender’s reputation is by growing your email list organically. This means getting people to sign up because they genuinely want to hear from you, not because you bought a list or added them without permission. To grow organically, you can:

• Put a form on your website or social media so people can subscribe easily. 
• Offer discounts and free guides to encourage email sign-ups. 
• Let your followers know they can subscribe to get updates or special discounts. 
• Ask people to enter their emails to join a contest or to win a freebie. 
• If someone has already bought from you or shown interest, ask if they would like to get emails. 

Growing your list by following the above will massively improve your engagement and email sender’s reputation. 

• Clean it on a Regular Basis

Remove invalid and inactive addresses to keep your email list fresh. Sending emails to people who don’t open them or to fake accounts can hurt your reputation. 

Use an email checker to find wrong addresses and make it easy for people to unsubscribe if they are not interested. A CRM, such as teamgate.com, can help your email list stay clean and organized by keeping your database fresh. This will keep you in good standing. 

• IP Credibility 

Your IP address can also break or make your email reputation. If it’s linked to spam or bad sending habits, your emails might land in the spam folder. To keep your IP trustworthy, you should send emails at a slow pace and use a dedicated IP if you’re sending emails in higher volumes. Also, ensure your email has proper authentication to prove it is legitimate. 

• Domain Reputation

A good domain reputation will improve your email sender’s reputation. Email providers block messages from domains with a history of sending too many bounced emails. So, you should use a verified domain and avoid sending spammy content. Domain health checks should be your priority. 

• Whitelisting 

Whitelisting means adding an email address to a trusted list so that emails from that sender always reach the inbox. When subscribers whitelist your email, it signals to the email providers that your messages are safe and important. You can encourage this by asking users to add your emails to their contacts or safe sender’s list. 

Conclusion

Your email sender’s reputation decides whether your emails land in inboxes or go to the spam folder. You should always monitor and improve it. A strong reputation will give you better deliverability and more trust from your audience, which is what you want to achieve.