Developed by Brent Adamson and Matthew Dixon, the Challenger Sales Model is a revolutionary approach to selling that focuses less on selling a product and more on identifying and addressing a client’s needs. Rather than working to build a...
Category - Sales Methodologies
Andrew Martin
Believe it or not, your customers no longer want to be sold the features of your product. Your customers have a problem they must solve, and they want to know how your product is the solution. This is the basis of solution selling, an effective...
This article is a complete guide to SPIN Selling, which is a sales methodology developed in the late 1980s by Neil Rackham. SPIN Selling involves asking the right questions to identify customer needs and provide tailored solutions. The article...
Andrew Martin
