Just what is a sales dashboard, and why do you need it? As Peter Druker – the father of modern business management – so famously proposed, ‘If you can’t measure it, you can’t improve it’. A sales dashboard is a visual representation of...
Category - Sales Intelligence
Andrew Martin
Content marketing has shown incredible results for businesses. For example, content marketing results in a 62 percent lower cost than standard marketing by three times as much. The first thing you have to do is to develop a marketing plan for...
Jackson Keil
With the rise of the Internet of Things, wearable technologies, and omnichannel communication, online users now create more data than ever. Studies found that 2.5 quintillion bytes of data are generated daily. Only a small portion of this data is...
When it comes to marketing, successful business owners understand the importance of efficiency. Employees need to work productively, processes need to be streamlined, and everyday operations need to be effectively managed across the board...
Conor
CRM systems have been around for several decades, but they have gained momentum over the past few years. The reason for their popularity has a lot to do with tech-savvy customers’ needs and expectations. They communicate with brands via multiple...
It doesn’t matter how many leads you can generate if you can’t close a deal. Effective lead follow up is vital to make the most of the leads you attract, and ensure your lead generation efforts are not wasted by low conversion rates. These 5 tips...
