The nature of B2B sales has experienced a seismic shift. And since the world has apparently moved on from the “Always be closing” mentality, some B2B businesses find themselves in a bit of a pickle, scrambling to adapt to the new buyer-seller...
Category - Lessons Learned
Abe Dearmer
David Ogilvy, the father of advertising, once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” It’s been awhile since he...
Bloggers, content marketers and social marketing experts dream of creating legendary 10x content. The content marketing hype is still on the rise. Business owners and CEOs are prepared to make you rich IF you know how to make your content spread...
Have you ever argued with yourself over buying something? These are typically the moments when the real human nature shines through, as we’re scrambling to find compelling facts to justify purchases that are driven entirely by an emotional need to...
Here’s a simple truth: there is a way for your business to generate more leads with less money, enjoy better returns, and attract more qualified leads. It also comes with the added benefit of stopping your prospects from hating your gut. It’s...
