Taking control of your sales process necessitates a multifaceted approach.

Empowering your sales team with a powerful CRM — such as Teamgate — is essential for achieving your conversion goals. Nonetheless, your web design choices also affect your ability to convert new customers (and retain existing ones).

In this article, we’ll give you an overview of effective yet easy-to-implement design strategies to help you reach your sales targets. Without further ado, here are the best small landing page design tweaks to instantly boost conversion rates.

How Does Landing Page (and Web) Design Impact Conversions?

First things first: before you get into the process of elevating the design of your key landing pages, you need to know how web design actually impacts conversions.

In general, aesthetics and functionality have several ways of affecting web user behavior.

For starters, aesthetic appeal is crucial for engaging web visitors. Research from Adobe suggests that, given the choice to interact with plain vs. beautifully designed content, 59% of people will choose the latter.

Furthermore, scientific studies reveal that design aesthetics directly impact consumer behavior. According to a research paper published in 2019, beautifully designed websites positively affect people’s purchase intent, meaning that creating a user-friendly and aesthetically pleasing browsing experience can make your landing pages more effective at encouraging conversions.

Of course, there are numerous ways to tweak your landing pages so that they’re both beautiful and user-friendly. Here are a few easy strategies you might want to explore.

Landing Page Design Tweaks to Boost Conversion Rates

There are numerous ways to tweak your landing pages to ensure they’re attractive and deliver a high UX.

Naturally, choosing the best tactics for your brand will depend on understanding your target audience — and not just in terms of who they are and where they’re from. More importantly, it’s essential that you have a strong grasp of: 

• your ideal customers’ pain points
• the type of solution they want
• their expectations regarding CX

Nevertheless, you can rest assured that the tactics below are effective. More importantly, they’re easy to adapt to your brand’s specific needs, allowing you to create landing pages that genuinely appeal to your prospects.

Optimize for Speed and Mobile Browsing

If there’s one thing you can do to elevate the conversion potential of your landing pages, it has to be technical optimization.

User behavior research clearly shows two enduring trends among today’s internet users.

On the one hand, their use of mobile devices for browsing (and shopping) has significantly grown over the past few years. Data Reportal found that 96.2% of the global population used a mobile device to access the Internet in 2024.

This trend indicates how important it is to provide a pleasant web browsing experience to visitors using small screens. Creating responsive web pages — similar to AI video generator tool Topview’s homepage — is an excellent method of ensuring a satisfying brand interaction for all segments of your audience, including those researching your brand and solutions on the go.

Source: topview.ai

On the other hand, it’s also essential to remember that today’s consumers have very little patience (along with short attention spans). They want quick and easy access to information. If they don’t receive that, they’ll stop interacting with a website.

According to research from Google, a 10-second bump in load times increases the chances of a bounce by 123%, showing just how crucial it is to ensure your landing pages load fast.

Minimize Distractions

Another exceptionally effective landing page design tweak that can boost conversions is to minimize the number of elements distracting web visitors from your value propositions and CTAs.

After all, consumers prefer simple and predictable (in other words, minimalist) design. Going in a “less is more” direction also allows you to implement visual hierarchy on your landing pages so that web visitors pay attention to elements that will inspire them to convert (instead of distractions).

Of course, minimizing distractions doesn’t necessarily mean reducing your landing page design to black text against a white background. Instead, it means going through each element on your website and evaluating its role in the buyer’s journey.

If a piece of text, a visual, or a UI element contributes to your conversion goals, it can stay. However, if it’s diluting your audience’s attention and getting them further from the bottom stage of the sales funnel, then it might be time to do some clean-up.

Welly’s homepage is an excellent example of a brand whose site is hyper-focused on conversions yet doesn’t lack personality. The landing pages effectively engage visitors. They communicate value and encourage visitors to move through the sales funnel. And they do all this with a colorful design that aligns with what the brand’s audience expects from the business.

Source: getwelly.com

Evaluate and Elevate Calls to Action

No matter how beautiful your landing pages are (or how well they perform from a technical aspect), they won’t contribute to conversions unless they feature compelling calls to action.

Fortunately, evaluating the appeal of your CTAs and elevating them to align more closely with your audience’s wants and needs shouldn’t be too difficult. You’ll see more than positive results by making a few core changes:

1. Ensure high contrast and visibility. A CTA that stands out visually is far more likely to encourage conversions than one that’s buried among a multitude of distracting webpage elements.
2. Optimize language for your prospects. Address their goals and aspirations. And align the outcome of clicking with what they want from your brand.
3. Use micro-copy to remove conversion obstacles. Make it clear that the risk of converting doesn’t exceed the benefits. Highlight the duration of your free trials. Clearly state if they’re opt-in trials to maximize sign-ups. And support CTAs with relevant trust signals.

Furthermore, it’s a good idea to think about the type of shopping experience your unique target audience wants from your brand and use calls to action to ensure they receive it.

For example, when targeting older consumers or selling high-cost solutions, inviting web visitors to get in direct touch with your sales team — as Pergola Kits USA does with its click-to-call CTAs below — is a far better choice than simply letting these consumers browse your vast (or complex) stock of solutions on their own.

Source: pergolakitsusa.com

Design for Accessibility and Optimize Layout for Readability

Although aesthetic appeal is essential when designing landing pages, your copy should be clear and simple.

Ultimately, the key to convincing your target audience to invest in your services or products isn’t to confuse them with complex language and excessive promises. Instead, it’s to clearly explain what your solution does and how it benefits buyers.

Of course, focusing your landing page copy on user benefits over product features is a great way to accomplish that goal. However, a couple of additional design tweaks can help you get your message across and maximize product understanding.

First and foremost, design your pages with copy accessibility in mind.

Pay attention to visual spacing, use clean typography, and ensure sufficient color contrast. You don’t necessarily have to use black text against a white background. Something similar to the blue, yellow, and white color scheme on the Classical Guitar Shed website works just as well.

Source: classicalguitarshed.com

Pro tip: use a free Contrast Checker tool to ensure your landing pages are sufficiently accessible.

Secondly, optimize your layout in a way that aligns with how people consume content online. The NN Group has discovered that people don’t read but scan text, usually according to a few popular patterns.

By aligning your landing page content with these patterns — as EE Buyers Agent aligns its homepage layout with the lawn-mower pattern — you can create a more intuitive browsing experience that boosts comprehension and naturally guides visitors through the sales funnel.

Source: eebuyersagent.com.au

Employ Engaging Visual Formats

An image is worth a thousand words (or more, depending on who you ask).

Nevertheless, what’s more important about the power of using photos, illustrations, and videos on your landing pages is that they directly contribute to higher conversion rates in several ways.

1. Visuals are more engaging than text. Additionally, they’re more memorable, meaning they’ll attract and retain web visitors’ attention long enough to get them to comprehend the value your brand offers.
2. Multimedia formats, like explainer videos or in-app screenshots, aid product understanding. By ensuring your prospects comprehend the value you offer (and how that relates to their specific needs), you can maximize their chances of turning into customers.
3. Visuals help optimize landing page layout to maximize content comprehension. Images used between blocks of text can improve readability, giving web visitors a much-needed break between value propositions so they can properly process information.
4. Visuals drive emotional connection. Using photos and videos can help you appeal to your target audience’s emotions, encouraging them to feel connected with your brand, which directly increases purchase intent.

Reduce Perceived Conversion Risk

When it comes to common conversion obstacles that are reducing the effectiveness of your landing page design, don’t forget about risk perception.

In 2025 and beyond, consumers want to avoid risk. They regularly opt to invest in high-quality, affordable, and convenient solutions sold by trustworthy brands.

So, if you’re looking for design tweaks that will help you maximize conversions, explore strategies to minimize the risk associated with shopping with your business.

What’s great about this approach is that you can adapt it to your needs in a number of ways.

For instance, something as simple as showing off social proof in prominent spots throughout your landing pages can be an exceptional way to assure on-the-fence buyers. Here’s how Remote did it in the “#1 Global Employment Platform across 17 categories 2024” section:

Source: remote.com

Alternatively, you may opt to enrich landing pages with visual or textual trust signals. Something as simple as communicating that you offer free shipping on orders above a prespecified amount — which is what Roller Skate USA does with its website header — can be an excellent way to remove a common conversion obstacle and reduce purchase-related risk perception.

Source: rollerskateusa.com

And, of course, remember that perceived risk won’t just impact sales. It will also affect your target audience’s willingness to convert into a lead and continue interacting with your business.

According to data, 55% of consumers distrust brands with their personal information. That’s why simplifying your opt-in forms to only require basic consumer info could be a great way to maximize your chances of turning first-time web visitors into high-quality leads you can nurture into loyal customers. Take a look at how Business for Sale did it on their Sydney Businesses for Sale listings page, for example: 

Source:businessforsale.com.au

Collect and Act on Feedback

Finally, as you explore landing page design tweaks that could help you boost conversions, don’t forget that finding the right approach for your business and audience necessitates a patient and analytical approach.

Ultimately, no matter how effective a strategy is, it might not be the best choice for your brand. It’s crucial that, while making landing page design changes, you also track how they affect your site’s performance.

Following KPIs like conversion rates, time-on-page, bounce rates, etc., can help you evaluate the effectiveness of design changes on your website.

Of course, this is only the case if you make them gradually. So, instead of rushing in and applying all of the tactics discussed in this article as soon as possible, give yourself a realistic time frame for optimizing landing page conversions. By doing this, you will:

• guarantee that each change has a maximum positive effect on your conversions
• prevent potential UX disruptions
• reduce the risk of bugs
• prevent drastic changes from negatively affecting SEO

Over to You

As you can see, there’s plenty you can do to enhance the conversion potential of your landing pages (or website in general). And none of these design tweaks have to involve extreme changes.

But what matters most is that adopting some (or all) of the strategies from this article will go beyond increasing your chances of converting new customers. It will also help elevate your brand’s reputation by increasing trust. Moreover, it can help communicate your value propositions more effectively, ensuring that your target audience understands how they benefit by buying from your business.

So, choose the tactics that appeal to you the most. Adapt them to your specific needs and business goals, and track how they affect site performance. If you do things right, you’ll undoubtedly see the benefits early on. And if the changes prove not to be what your landing pages need, you can always revert to your old design or make additional changes until you’ve found the perfect formula.